Swipe-Right Creative: 10 Ads in 5 Minutes

What?

One organization needed more ads with less human time. Making and testing lots of creative was slow: produce assets, upload to Meta, publish, review, repeat. We kept the fundraiser in control: they set the campaign and target; AI proposed options (including generated images). Review used a simple swipe-right/left. Over 60% of fully generated ads were approved. After edits and a final check, they published 10 ads in 5 minutes—with about an 80% time reduction.

A swipe review is a yes/no approval step, like swiping right for “approve.”

So What?

Ad testing needs volume. A fast approve/edit loop lets fundraisers try more ideas without losing control. Higher acceptance and shorter cycles mean more live tests, sooner.

Myth: “AI removes creative control.” Correction: the human sets the brief, swipes to approve, edits if needed, and publishes.

Now What?

Try this sequence this week:

1. Brief the campaign (goal, audience, guardrails) and batch-generate options.
2. Swipe to approve, edit minor changes, and queue publishing.
3. Track acceptance rate, time to publish, and learning per iteration.

Results

• 60%+ of fully generated ads approved on first pass.
• ~80% reduction in production time.
• 10 ads in 5 minutes from brief to live candidates.

Key Takeaways

• Keep humans in the loop with swipe review.
• Measure acceptance, speed, and learning per cycle.
• Brief → Batch → Swipe → Ship scales tests fast.

Curiosity Spark

Which campaign would you try first if “10 ads in 5 minutes” were possible?