The Animal in You: Turning Curiosity into Sponsorship

What?

“At the New Year, Gut Aiderbichl faced a familiar wall: costly online setups and thin conversions for regular giving. With fundoffice and augedo, the team launched “The Animal in You,” matching each person’s birthday to one of 365 sanctuary animals plus a custom horoscope. The twist turned casual clicks into committed sponsors, with an 83% lift in closes over non-personalized campaigns.”

Sponsorship here means a monthly or yearly gift tied to a specific animal (regular giving).

So What?

Regular giving is hard online. High setup and maintenance costs, flat engagement, and low second gifts make ROI suffer. This campaign shows that specific personalization plus humor can convert interest into long-term support while creating reusable assets for future pushes.

Myth: “Personalization at scale is too expensive.” Correction: a single matching system can be reused across seasons, lowering future build effort.

Now What?

Try this pattern this week:

1. Use a playful hook that ends in one clear action.
2. Give each person a durable match (animal, cohort, path) and reuse it in updates.
3. Pair seasonal ads with a simple landing flow and a short email nudge.

Results

• +83% increase in closing sponsorships vs. non-personalized campaigns.
• Lower future costs via reusable horoscope and matching system; the matched animal becomes the donor’s ongoing “buddy”.
• Strong emotional engagement from the “birthday animal” as a personal spokesperson.

Key Takeaways

• “The Animal in You” makes giving personal.
• Reuse personalization assets to cut future work.
• Humor plus a clear CTA boosts regular gifts.

Curiosity Spark

What single, repeatable match could anchor your donor updates all year?